Fostering Creativity through Self-Discovery

Helping others embrace creativity as a tool for a healthy lifestyle.

  • Did you know?

    70% of mental health issues have their onset during childhood or adolescence. The Fear Theory aims to support parents and children in making this more manageable.

  • Made in Canada.

    Proudly Canadian! Working alongside other Canadian businesses to help bring my ideas to life.


About So Indifferent

Check out the video below to learn more about the brand.

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  • Nicole A. (Parent)

    We had a conversation about what empathy is thanks to the book! I really like that it attempts to teach a meaningful lesson in a fun and engaging way!

  • Judith K. (Grandparent)

    I bought The Fear Theory to share with my 4 year old grandson. His review “it was really good that she found her friends again”. He is really interested in talking about the questions posed in the book and coming up with ideas together. We both really enjoy the illustrations!

  • Debbie K. (Teacher)

    The book contains questions and facts at the bottom of each page which is an opportunity to engage in this book.  As a retired elementary school teacher, I can see the value in reading it to children.

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